![]() ![]() NO PHYSICAL item will be shipped to your address. The study can further be extended to compare the internet marketing techniques with specific to various businesses.Good energy digital print. The effectiveness of Internet marketing with respect to different business can be analyzed. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. Digital marketing is cost effective and having a great commercial impact on the business. Awareness of consumer’s motives is important because it provides a deeper understanding of what influences users to create content about a brand or store. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. We experience a radical change in India towards the digitalization. The various articles, researches, reports, newspapers, magazines, various websites and the information on internet have been studied. The paper is based on extant literature and internet sources. The content is based on recent literature and on what is happening in the business world. This paper offers views on some current and future trends in marketing. The model was originally developed for educational purposes and has been tested and refined by means of field projects two of them are presented as case studies in the paper. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. ![]()
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